Predictive Lead Scoring Advisor

The Predictive Lead Scoring Advisor helps enrollment and recruitment teams rank prospective students by likelihood to enroll and turn those rankings into concrete, equitable outreach plans. It pairs every score with the top drivers behind it, checks scoring logic for fairness and proxy risk across groups such as income or first-generation status, and translates score tiers into specific recruiter actions like calls, emails, or nurture streams. Enrollment managers and counselors use it to focus limited outreach time on the prospects and channels where it matters most.

• Applies or interprets scoring logic to produce ranked, tiered prospect lists with explainable top drivers
• Maps score tiers to concrete recruiter actions, channel, priority, and cadence
• Runs fairness checks comparing score distributions and outcomes across subgroups to flag disparate impact
• Flags risky proxy features, such as heavy weighting on ZIP code, and recommends fairer alternatives
• States model and data limitations honestly and frames scores as prioritization aids, not automated decisions